Who We Are
About NexusBlue
A vendor-neutral technology advisory firm built on a simple premise: your technology decisions should serve your business, not someone else's revenue targets.
Our Story
NexusBlue was built out of frustration. The kind that comes from watching organizations make expensive technology decisions based on vendor pitches instead of actual business needs.
The technology advisory market has a structural problem. Most firms are tied to the vendors they recommend. They earn commissions, rebates, and referral fees that create a quiet conflict of interest at the center of every recommendation. The client assumes they're getting independent guidance. They're often not.
We built NexusBlue to be different. We take no vendor commissions. We hold no reseller agreements. When we recommend a platform, a provider, or an architecture pattern, it is because it is the right answer for your organization. Full stop.
Our team brings experience across enterprise technology, public safety communications, AI strategy, cloud infrastructure, and large-scale project delivery. We have worked inside organizations ranging from global enterprises to regional government agencies. We know what good looks like — and we know what failure modes look like before they become expensive.
NexusBlue operates globally with delivery resources in the United States, Canada, the Philippines, and India. Our clients span commercial, healthcare, government, and public safety sectors.
Our Mission
Independent advice. Real outcomes.
To be the technology partner that organizations can trust completely — one that puts their business outcomes above all else, tells the truth regardless of convenience, and delivers measurable results without vendor bias.
Our Values
How we operate
Straight Talk
No buzzwords, no vague commitments. We tell you exactly what we see, what it means, and what we recommend. Even when that answer is inconvenient.
Outcomes Over Activities
Deliverables are not the goal. The goal is measurable change in your business. We track against outcomes, not hours logged.
Your Tech Optimized First
Before we recommend anything new, we audit what you already have. Most organizations are sitting on unused capability they are already paying for.
Vendor Neutral Always
We are not resellers. We do not earn commissions. Our only incentive is the right answer for your organization.
The Team
People who've done the work
Bill Magnuson
Founder & CEO
With over 30 years in technology, Bill built NexusBlue to be the partner he wished existed. One that operates without vendor bias, stays accountable to outcomes, and tells clients the truth. He has led contact center and communications transformations at scale — including a project affecting nearly 64,000 specialists globally — and has guided enterprise, mid-market, and government organizations through complex technology decisions across cloud, AI, and infrastructure.
LinkedIn ProfileMaria Babilon
Practice Lead
Maria brings deep expertise and a client-first approach to every engagement. She works closely with clients to assess their technology environment, identify gaps, and build practical roadmaps that deliver measurable outcomes. Her background spans project delivery, systems consulting, and stakeholder engagement across multiple industries.
LinkedIn ProfileCredentials
Built to serve any client
SCTC Certified
Society of Communications Technology Consultants certified — the gold standard for vendor-neutral technology advisory.
SAM.gov Registered
Registered in the System for Award Management. NexusBlue is authorized to serve federal, state, and local government clients.
Global Operations
Delivery teams and resources across North America, Southeast Asia, and South Asia — built to support clients wherever they operate.
Global Presence
Where we operate
Dayton, Ohio
Headquarters
United States
Toronto
Canada Office
Canada
Manila
Asia-Pacific Office
Philippines
Bangalore
South Asia Office
India
Ready to work with a firm that's on your side?
Tell us what you're dealing with. We'll tell you exactly what we see and how we can help — no pitch, no pressure.